Scaling Partnerships
I drove the creative direction for the growing partnerships program at Prime Video and Amazon Music. I developed playbooks and turnkey solutions to support the Business Development teams, helping craft pitches and quickly launch customer-facing offers within our owned and operated channels.
Why is this important?
Partnerships are vital for business growth because they allow both parties to combine resources, expertise, and networks to expand their reach and improve their offerings. These collaborations provide opportunities for cost-sharing, risk reduction, and faster market entry, which can accelerate growth. These strategic partnerships help build credibility and strengthen a competitive position in the marketplace.
Prime Video | Xfinity
Amazon Music | Disney
Partnering with Disney required a high volume of creative reviews and approvals. To streamline this process, I developed a toolkit that both partners could use to execute from. This reduced churn between teams and ensured a consistent visual experience across all channels and outputs.
Scaling Production
To support the growth of partnership programs for both Prime Video and Amazon Music, I implemented several key mechanisms. Prime Video’s launch on the Xfinity platform marked our first offering of the product on such a large third-party service. One year later, after rejoining Amazon Music, I applied the same mechanisms from Prime Video to bring Amazon Music to the Xfinity platform. Building on those insights, we developed additional tools, including tone-of-voice guidelines, approved asset libraries (such as artist imagery, album artwork, and lifestyle photography), and landing page/email templates, to streamline the creation of new partnership experiences.
